Reflecting on Our New Logo
This Sunday we officially change our name to Oasis Church after a long, prayerful process that began all the way back at the end of 2019. Of course, with a new name comes a new visual identity including a new logo. I would like to share with you the thinking and the meaning behind our new logo.
As you know, we have a number of different ministries and programs through which we engage our church family and also the wider community, including Kids, Youth, Men, Women, Care Ministry, and more. To clearly and consistently communicate with such a diverse and multi-faceted audience can sometimes prove difficult. For this reason, our design philosophy was to keep our branding simple and understated, so that it can support and stand alongside our various ministries with clarity and consistency.
This is why we have gone for a logo that is clean and uncomplicated, allowing us to easily apply our identity to the diverse expressions of all our ministries and programs. We want our visual identity to be accessible and recognisable to kids, youth, young adults, parents and retirees. Yet we also wanted something meaningful that resonated with our name, our community, and our message.
This explains the use of the three waves within the circle. Firstly, it is a circle because we have been brought together by Christ into community. Galatians 3:28 reminds us, “There is neither Jew nor Gentile, neither slave nor free, nor is there male and female, for you are all one in Christ Jesus.” Secondly, the waves within the circle represent water because Jesus offers us living water to satisfy our deep spiritual thirst. Jesus says in John 4:14, “…whoever drinks from the water that I will give him will never get thirsty again. In fact, the water I will give him will become a well of water springing up in him for eternal life.” Thirdly, there are three waves because we serve the God who is three-in-one; Father, Son and Holy Spirit. To use Paul’s concluding words from 2 Corinthians 13:13, “The grace of the Lord Jesus Christ, and the love of God, and the fellowship of the Holy Spirit be with you all.”
Of course, we don’t expect anyone to comprehend all of these things simply by looking at the logo, nor is a logo supposed to do that, but we do hope the logo will complement and reinforce these core truths which are at the heart of who we are and what God has called us to do: To help more people find life in Jesus.
With you on the journey,
Adam
